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Welcome To
Our brand
We started our label with a clear vision: to go beyond fleeting trends and create timeless pieces designed to be cherished for seasons to come.
Together, we can create a revolution.
About the founder
Founded by Saloni Mathur, the label is an extension of a designer deeply drawn to the poetry of textiles, the emotion of dressing, and the quiet power of thoughtful design. A graduate and academic topper from National Institute of Fashion Technology, Saloni brings together a refined design language shaped by both formal education and hands-on industry experience. With an instinct for storytelling through clothing, she approaches fashion not simply as apparel, but as a medium of expression — where fabric, craft, and feeling come together in harmony.
Raised amidst an appreciation for Indian craftsmanship and inspired by the beauty of slow living, Saloni envisioned a label that feels effortless yet intentional. Her design philosophy is rooted in creating garments that are breathable, timeless, and emotionally resonant — pieces that move with the wearer and quietly become a part of their everyday life. Through airy linens, delicate Chanderi weaves, and intricate hand embroidery, she creates silhouettes that embody softness, strength, and understated luxury.
What sets Saloni apart is her ability to transform ideas into meaningful concepts that translate seamlessly into wearable art. Every collection begins with a feeling, a memory, a texture, or a cultural nuance — thoughtfully interpreted into garments that speak with subtlety rather than excess. Her work reflects a balance between contemporary ease and Indian artisanal heritage, honouring the hands that make each piece while embracing modern femininity.
As she prepares to open the first retail space for the label — the beginning of a much larger vision — Saloni Mathur continues to build a world rooted in authenticity, craftsmanship, and conscious creation. The brand stands for a quieter kind of luxury: one that values detail over display, longevity over trend, emotion over noise and comfort over just fashion.
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His & Hers
SAME SHADE, DIFFERENT STORIES
Crafted from breathable linen and brought together through a shared colour palette, these pairings are designed for those who travel through life side by side.
Different forms, united by the same hue, the same craftsmanship and the same attention to detail.
New collection is coming!
Latest Collection
Invite a touch of romance into your wardrobe with our latest collection. Lightweight separates are thoughtfully crafted from soft merino blends, gentle cashmere, and breathable cotton jersey. With graceful silhouettes, delicate gold touches, and exclusive prints, this collection captures a sense of effortless elegance—where the magic lies in every detail.
Featured product
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Cut in an airy oversized silhouette, the Isola Parasol Linen Shirt Dress is crafted from softened white linen with a fluid drape and relaxed resort sensibility. The sharp collar and clean V-placket lend structure, while hand-finished embroidered pocket detailing introduces delicate parasol-inspired motifs. Wide sleeves and an effortless knee-grazing length enhance its understated elegance, designed for sunlit escapes and refined everyday wear.
2.Fabric
Crafted from premium lightweight linen with a breathable weave and naturally softened texture. The fabric offers graceful movement, subtle structure, and a cool hand feel ideal for elevated warm-weather dressing.
3.Wash Care
4. Shipping
Orders are dispatched within 2–4 business days. Domestic and international delivery options are available at checkout. Each piece is carefully packed to preserve the integrity of the linen and embroidery craftsmanship.
5. Returns & Exchanges
Returns and exchanges are accepted within 7 days of delivery for unworn garments with original tags intact. Customized, altered, and final sale pieces are not eligible for return or exchange.
News
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Prefer to try things on? Visit us in store
SALONI MATHUR
- Located in Gurugram
- Open Monday to Saturday: 9:30am – 5:00pm
- Sunday: 10:00am – 4:00pm
- Phone inquiries welcome during business hours.
Logo list
Sustainable Linen
Made in India
Breathable
Comfort
Handmade with love